The battle for most practical panties seems to be on. Gone are the days of pants simply hiding your shame and offering a paltry barrier to the cold. Now they actually DO stuff.
In the Red Corner…
For those of you who haven’t been exposed to the viral advertising campaign infecting Facebook feeds, THINX are a brand of underwear intended for use during your period. Think luxury period pants meets feminine hygiene products.
No more panicking when you think you’ve come on, or having to make sure every purse you own has an emergency tampon in it. THINX has you covered from flow and hygiene, to style.
Now, I’m no Mila Kunis, so maybe the awesomeness of my undergarments being more ‘period friendly’ is lost on me. Like most women, I learnt to be careful and always prepared. Unlike Kunis, I also don’t have $100 to spend on a cycle set that saves me from having to pay that annoying tampon tax. It’s a shame.
Miki Agrawal, She-EO, seems to have good intentions; she’s setting up an education foundation, giving back to women who need it and trying to bust the menstruation myth. The sale of each pair of undies contributes to Afripad, a Ugandan project that makes reusable sanitary pads for women at an affordable price.
So wearing underwear finally pays off.
In the Blue Corner…
The good intentions behind AR Wear’s anti-rape underwear will lead us all directly to hell. In an attempt to take action against the rising number of sexual assaults in Germany, an inventor has created a fashionable looking…well, chastity belt. Clearly a future where men were taught to respect women’s bodies, control their urges and were adequately punished when they didn’t, was looking unlikely.
The underwear is cut proof and locked into place, thus thwarting any would be sexual assailants. Because we all know someone with a knife, aggressive enough to try and cut off your underwear during an assault will just shrug and toddle off when they realise there’s no getting in…
I’d much rather put £87 toward a taser.
There is always the hope the government will invest. Then they could issue women with a few pairs. That way if attacked we could neutralise the threat with a taser and then put his genitals in prison until the authorities arrived.
The message is bleak and antiquated: Lock up your daughters.
And the winner is…
If I thought the right underwear was the answer to anything, I’d be wearing as many problem solving pairs as I could. However, between these two ideas THINX seems to have a more feminist and life affirming message. It also manages to flip off that stupid tampon tax that I loathe.